Your commitment to help conquer a disease that affects us all is an admirable one, but we know that raising the funds to get there doesn’t always feel easy. Especially when potential donors don’t know about the Walk, The Princess Margaret or the life-saving cancer research you are supporting when you raise funds.
Getting started early and letting people know why you’re walking will go a long way towards hitting your goal. Plus, we’ve created a few tips and tools to help.
If your friends and family would prefer to donate without using the internet, our offline donation forms are available here.
Start with a Self-Pledge
Kickstart your fundraising efforts with a self-pledge of $50 or $100 and set the bar for how much others should donate.
New: Raise Funds From Anywhere With Your QR Code
Collect donations in person and on the go with your custom Walk QR code. One quick scan will send friends, family and colleagues straight to your donation page! It’s the perfect portable fundraising tool. Search for yours below and then click “download” to save it to your device.Reach Out
Share photos, tap into wider conversations, and go global with your connection to the cause.-
Step 1: Tell everyone you know.
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Step 2: Use all platforms.
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Step 3: Make it personal.
Share the Stats
Share some eye-opening stats and the impact of donations with your network. Show them exactly what they are investing in: a Walk that will help save more lives across Canada and around the world.Use the stats and the downloadable document below in emails, on social, or in person to start conversations about fundraising. Remind potential donors that supporting a world leader in cancer care has a significant impact on their local hospitals as well.
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The Walk is a half-marathon fundraiser which directly supports life-saving cancer research at The Princess Margaret. -
When you support the Walk, you are helping us accelerate life-saving cancer research. -
Thousands of Canadians will come together to support life-saving cancer research at this year’s Walk to Conquer Cancer event. -
We walk together for everyone who has ever been touched by those cancers. Our mothers, fathers, sisters, brothers, neighbours, friends…
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Use our research document to demonstrate the impact of fundraising dollars on the breakthroughs at The Princess Margaret that benefit cancer patients beyond the Greater Toronto Area and around the world.
Use the Social Toolkit
Use these custom social tools to get your message out there in a fun and engaging way. Don’t forget to use the hashtag #Walk2Conquer when posting on social so that we can see, support and reshare your Walk progress along the way!Stick It to Your Social Stories
We all know a picture is worth 1000 words, add these one-of-a-kind Walk stickers to your posts to create interest and add meaning to every shareable moment. Simply search ‘Walk2Conquer’ on Instagram, Facebook, and TikTok to access our custom sticker pack.
Use this Walk hat filter when sharing stories or reels about your Walk. Tell people why you are participating and encourage them to donate. Using it is easy:
- Start an IG or FB story.
- Click ‘Browse effects’ and Search ‘Walk2Conquer’.
- Add a donation link so supporters can click through (just copy and paste your personal fundraising page url).
- Please tag us on IG: @Walk2Conquer and FB: @ThePrincessMargaretWalkToConquerCancer
From your phone, use these links (Instagram, Facebook) to add the filter to your story. Save the filter for quick access by clicking the bookmark icon beside the filter name.
Add this custom badge to your email signature and share fundraising progress with your supporters! It’s always attached as long as you have it linked and will continue to update your fundraising total in real time to show friends and family how close you are to your goal.
View the setup instructions* for Participant Centre emails, Gmail, Outlook, and Facebook and LinkedIn.
*Please note that email setup support for Gmail and Outlook, as well as support for social media is not available. If you need help with your Participant Centre features, please contact us at walk@thepmcf.ca.
It’s another great way to get your network behind your Walk. Plus, the tool is already built into Facebook's platform and easy to use. Click here to get started.
Note: Facebook can take up to six weeks to let us know the total amount fundraised. To ensure your efforts are reflected accurately on your personal fundraising page ASAP, please fill out this form.
*Funds will be listed as ‘Facebook Fundraiser’ on your honour roll.
If you have any questions at any time, please reach out to walk@thepmcf.ca.
You’ve Got This
If you don’t see a lot of traction after your first ask, don’t let it get you down! Timing is everything and you may find that potential donors are simply waiting to donate or need a gentle reminder to make their contribution.If at first you don’t succeed, do not be afraid to try again. We are always here to help! Reach out anytime by using the email below or find more answers to fundraising questions here.